Utilizing the internet and social media to advertise pets

I hadn't checked on Pet Rescue's efforts in a few months, so I searched FaceBook to see what they're up to. This search brings up four different pages: an error page by facebook that redirects elsewhere; an automatically generated business page that is not maintained by anyone; a "group" page which appears defunct, but used to be maintained and updated by Jackie Alleman; and, finally, the actual, currently official, FaceBook Page. (located here): https://www.facebook.com/pages/Pet-Rescue-Humane-Society-of-Eastern-Oregon/573075486046546?fref=nf

(It would be smart of the Pet Rescue management to clean up the FB listings for "Pet Rescue Hermiston", get rid of the defunct "group" page, and contact FaceBook about the erroneous pages, because it's confusing to people trying to find information on the rescue.)

The main page on Face Book is not a terrible page: they've made improvements to it in the last few years (especially starting in May 2013).  There's very little information on it (it doesn't even list what animals are currently up for adoption, adoption fees, staff or board member names/duties, hours of operation, bylaws, information on volunteering, etc)...

...but they are at least updating it several times a week with information on some adoptions, and even a Christmas fundraiser and discount adoption drive. This is a good thing, but it's only the first, small step needed to come into 21st century animal sheltering.

 As of this writing:
1) They still have no website of their own. (There is a blog that hasn't been updated in 5 years)
2) Nothing on Petango.com or Adoptapet.com or Petharbor.com (three of the four largest FREE animal adoption sites in North America)
3) The only other online presence they have is a page on Petfinder: http://awos.petfinder.com/shelters/OR103.html  however, the front page is outdated and ugly, and when you click on their "available animals" link, there are literally 4 dogs listed. No cats at all and the photos of the animals that ARE listed are terrible, and there are no descriptions for the animals (except their adoption fees), even for dogs that have been there for months (presumably giving the staff or volunteers ample time to get to the know the dog and take five minutes to type out a paragraph on their personality).

Compare Pet Rescue to the other shelters in the local area:
1) Pendleton PAWS (no kill) (website, Facebook updated multiple times daily; Petango and Petfinder have nearly all adoptable pets listed): http://pendletonpaws.org/
2) Benton Franklin Humane Society (no-kill) (website, Facebook updated multiple times daily; Petango and Petfinder have nearly all adoptable pets listed: http://www.bfhs.com/about-us/
3) Tricities Animal Shelter (unclear if "no-kill", but they have a nice website and utilize many programs to encourage adoption, volunteering, etc) (website, Facebook updated multiple times daily; Petango and Petfinder have nearly all adoptable pets listed: http://www.tri-citiesanimalshelter.com/adopt_pet.php

See a pattern? Pet Rescue's refusal to use the internet to advertise their animals means potential adopters aren't seeing them. In 2013, Jackie Alleman stated to the EO that Pet Rescue usually has about 60 animals up for adoption at any one time. Only advertising 4 out of 60 (7%) of available animals is ridiculous ESPECIALLY WHEN THEY ARE EUTHANIZING "FOR SPACE" (Alleman also stated to the EO that Pet Rescue euthanizes about 50% of their animals!). They can't just sit back and wait for people to visit them, that's a stupid way to do business, and worse, it's costing animals' lives.

What they should start doing TODAY:
1) Post every single adoptable/available animal in at LEAST two places on the internet (for example, petfinder.com and facebook) WITH a quick photo and brief description.
2) Put out a call (in the newspaper, on craigslist, on their facebook page, etc) for volunteers to design/create and host a website. It doesn't have to be fancy, and could be up and running within a week, easily.
3) Put out a call to volunteers to take "nice" photos of all animals to replace the "quick" photos. (The nicer the photo, the more likely to catch the eye of an adopter).
4) Designate 1 or more volunteers to keep the Facebook page updated at least once a day. This way limited staff time won't be taken up with FB posts.

That's just a start, but it's a good one, and these are all steps they could do TODAY and THIS WEEK.

Enough with the excuses, Beau and Jackie. Get it together, or stop calling yourselves a "shelter".